Many big brands around the world have already worked with AI influencers, especially companies in the fashion and lifestyle industry. And it may come off as a surprise to you, but there are several AI influencers with millions of followers online, some of which exceed the average number of followers of real influencers. And this is considering the fact that users know that these influencers aren’t real – yet still choose to follow them.
Two of our favorite AI Influencers:
Imma is an AI influencer based in Japan who has worked with Amazon, IKEA, and some big fashion brands as well. If you just scroll through her photos, you will notice just how realistic her features are. Her content is extremely diverse and appealing to users. She currently has over 330K followers … so that speaks for itself!
Miquela is an AI influencer who is involved in activism and is particularly an advocate of the BLM (Black Lives Matter) movement. She uses her platform to spread awareness on issues such as the former, among many other important topics as well. She has released her own music videos as well and has collaborated with various brands, including Calvin Klein, Prada, and Samsung. She has 3M followers and is – so far – the most popular AI influencer.
AI Influencers VS. Real Influencers