A digital marketing strategy is all about planning ahead and setting SMART goals. A well-thought-of digital marketing strategy takes into account website design, SEO, paid ads, content marketing, and social media marketing. To achieve your goals, you need to have a proper strategy set in stone, all dependent on the stage of the marketing funnel you choose to focus on, be it awareness, interest, desire, or action.

SWOT Analysis
Scan your brand to understand where you stand in the market and recognize your areas of opportunity.

SMART Objectives/Recommendations
Outline your goals and objectives and make sure they are Specific, Measurable, Attainable, Relevant, and Timely (SMART).

Buyer Personas
Buyer personas are a detailed representation of your potential customer. Building buyer personas can help refine your brand and enhance your targeting.

Buyer’s Journey
The stages that the buyers take to rech conversion. It takes him through awareness, consideration and decision to purchase.

Inbound Strategy

Content Marketing Strategy
Choose 6-12 content categories you will be creating content around. You must know who you are writing to, about what, and when to help plan your content ahead of time. Mixing content formats and themes is the best way to go about this. Start by laying out a yearly calendar to identify important periods, dates, or topics that you believe your audience is most interested in.

SEO Strategy
The process of organizing content to improve the chance of appearing in the SERP and build website authority.

Email Marketing Strategy
Type of marketing ways that use personalized, and mass email to attract leads.

Paid Ads Strategy
If you have the budget to push your content out via paid channels, lay out your media plan from the very start.

Channel Plan
Once you put everything together, you must decide which channels you would like to use to reach your target audience in the most efficient and effective way possible. You must craft a strategy that will allow you to communicate with your audience on the channels they are most active on.

Sales Funnel Conversion Path

Market Research
Conducting market research allows brands to acquire knowledge on their audience’s behaviors and interests. We will help you identify your risks and opportunities as well as provide you with insights on how to manage your audience data to identify and ultimately connect with them and achieve results.

Competitive Analysis
The online world has made it easy for competitors to enter nearly any industry. Thus, observing and analyzing the market is imperative. Through competitive analysis, your brand will know exactly how to adjust its business model to be able to raise the bar among contenders. We will get your brand ready to overachieve in the market by constantly identifying areas of improvement.

Brand Audit
Any brand that has a vested interest in making a change – either in the market or within the organization itself – will conduct a brand audit periodically. The latter is an analysis of your brand’s performance, allowing you to classify its strengths and weaknesses. We will help you use that information to your advantage, adjusting your strategy to achieve success.

Target Audience
Understanding your target audience is the secret to success. From demographics to motivations, we will help you build an incredibly detailed audience persona. From there, we will determine what platforms your brand should join and define the type of content that should be produced on these channels to meet your goals.

Brand Objectives
To be able to see the light at the end of any tunnel, a list of goals and objectives must be laid out on the table. Brand objectives are no different. In fact, they provide your brand with a way to measure its progress and help pave the direction for your communication plan. Our objective is to help you excel, so don’t be shy to reach out.

Tone Of Voice
Outspoken. Relatable. Bold. Daring. These are some of the characteristics that make a brand what it is. There is always one adjective that gets the audience thinking of your brand. We will help you construct that voice, one that will win over audiences without a doubt. It will help you build a strong image among your audience, making it inevitable for them to accept your brand messaging.

Content Themes
Diversity wins every time, even when we are talking about content. That is exactly why we constantly attempt to craft a wide range of content, providing your audience with appealing posts that will get them anticipating more and more. After all, the more diverse your content is, the larger your audience base.