As you may already know, reaching your target clients organically is not as simple as it sounds, especially with frequent changes in Google’s algorithm. Fortunately, there’s something you can do to find prospects and get results faster. That something is called paid advertising.

Paid advertising – Google ads, Facebook/Instagram ads, LinkedIn ads, Twitter Ads, TikTok ads, Programmatic ads to name a few – is a reliable way to generate your ideal volume of quality leads and turn them into customers. One thing you will surely appreciate with paid ads is that the people who click on these ads are usually those that are at the bottom of the funnel. This means that they are ready to purchase. When they clicked on your ad, they were actively looking for a product or service similar to what you are offering.

Social media advertising
Facebook / Instagram / LinkedIn / Youtube / Twitter/ Tiktok/ Snapchat
Social media advertising, or social media targeting, are advertisements served to users on social media platforms.
Social networks utilize user information to serve highly relevant advertisements based on interactions within a specific platform. In many instances, when the target market aligns with the user demographics of a social platform, social advertising can provide huge increases in conversions and sales with lower cost of acquisition. You do not need to spend an enormous amount on online campaigns. Creating cost-effective strategies are possible and they are actually the right way to do it. Through such strategies, we will help expand your reach, pull in new prospects, and retain current ones.

Search Advertising (PPC)
PPC, which stands for pay-per-click, is an advertising strategy that allows you to organize, plan and run campaigns. Ad groups allow you to set up PPC landing page and optimize conversions. One of the most popular PPC advertising systems globally is Google Ads.

Google Display Network (GDN)
The Google Display Network (GDN), is a collection of million of partner websites, videos, and apps where your ads can appear.
To put that into perspective, the Display Network covers over 90% of the internet and you can target your Display ads anywhere on that network in a few different ways: by target audience (interests, demographics, similar), content (keyword), or placement (exact websites). The two big benefits of the GDN are high reach and low cost.
It costs a lot of money to prospect using Search Ads. It’s way more affordable to get your brand out there in front of millions of internet users with the inexpensive, customizable targeting options offered by the Google Display Network.

Programmatic Advertising
In the world of advertising, buying the best ad space at the best price and targeting the right audience is key. Programmatic advertising is the use of automated technology for media buying (the process of buying advertising space), as opposed to traditional (often manual) methods of digital advertising. Programmatic media buying utilizes data insights and algorithms to serve ads to the right user at the right time, and at the right price.