Dynamic content is any digital or online content that changes based on data, user behaviour and preferences. This can be text, audio or video format content. In other words, the next time you login to your YouTube account and wonder why the video recommendations shown are so aligned to your preferences – you can be sure that they are dynamically generated recommendations based on your historic behaviour and preference on Youtube or other Google owned websites /apps. Our ultimate aim is to provide you content options that your audience are most likely to engage with. With the focus turning to customer-centric marketing, most Brands aim to deliver delightful customer experiences at each stage of the buyers’ journey. The more you perform campaigns with Dynamicc content, the more you’re tailoring marketing experiences to your users