Your company’s branding is the embodiment of its appeal. A distinct name, a matchless symbol, and an impeccable design are guaranteed to bring your brand to life. Reflecting your brand’s image is a key factor in differentiating it from competitors in the industry. We will create an unmatched profile for your brand that will influence consumers’ purchase decisions and enhance your credibility in the market.
Think of this as your brand’s personality, its DNA. Your brand will be built around this unique character that we create. We will ensure that your brand core resonates powerfully with your target audience. After all, character lies at the heart of any company, and we will make sure you stand out in front of the crowd.
A name, whether it’s a person or a company, is what separates it from the so-called other. This is why we believe brand names are essential to a company’s success. It is the very first thing people will run into upon encountering your company. We strive to create influential brand names that will leave a mark in consumers’ minds.
Your brand’s face is represented through its logo, making it the emblem of your entire business. We aim to craft striking logos that’ll leave people curious about what you have to offer. Express and impress is how we approach this and we are confident about the outcome every time.
Brand Logo Adaptation
Adapting your brand’s logo is to recreate it in a different language. We strive to create your logo in languages that fit your target audience, so long as it corresponds with the original one. The adapted version of your logo will mirror your brand’s identity, personality, and spirit. We promise it will live up to the brand’s core.
Rule books are necessary for all dimensions of life, particularly in design. Thus, brand guidelines are necessary for consistency across the board. Logo usage, color palette, type style, and image style are the key elements that comprise your brand guidelines. We aim to establish a rule book for your brand that fits with the foundation of your business.
Small statements can do wonders and that’s what brand slogans are all about. We strive to produce slogans that express what your business stands for in just a couple of words. Think of slogans as minuscule mission statements: they’re notable, optimistic, and influential.
There is always a story to be told and your brand’s journey deserves to be chronicled. Your brand’s story is one of the most important elements as it has the power to create a connection with an audience. For years, brands have been using storytelling as a marketing ploy to grab their audiences’ attention. Every brand has a story; it is time to tell yours.
When they said content is king, they were right. It is the essence of success and a true reflection of your brand. We aim to create content for your brand that sits in line with all other elements of your company, ensuring clear-cut messaging and delivery. We will create content for different platforms, depending on your goals. This includes content for social media, websites, advertising campaigns, among others.
Branded writing materials set apart detail-oriented companies from ones that overlook the minor, yet powerful, aspects of the business. Customized stationery, business cards, letterheads, invoices, flyers, posters, and brochures are all a part of this. These elements add value to your overall brand, boosting the confidence and perception of your audience – both internally and externally. Not only will these elements attract attention, but will boost your employees’ credibility with potential clients/consumers.
Restaurants rely heavily on print material as consumers judge food based on its presentation, even before it is served. Mouthwatering images and carefully selected menu designs are guaranteed to get foodies eager to indulge. We will help you unlock the mystery of localized print marketing collaterals — from menu design and signage to flyers, brand labels, and printables, ensuring customer engagement and increased sales.
The first encounter a client has with your company is your package, not your product. We design packages that will grab the attention of consumers and leave an impact on their purchasing behavior while enhancing your brand’s positioning in their minds. Uniquely designed packages are the go-to strategy utilized by brands and we aim to deliver nothing short of flawless packaging.
Well-designed presentations say a lot about a company or a project, giving more credibility to your content and services. We will help you build an impactful and long-lasting impression on your audience by selling your ideas in a captivating manner. We will ensure you stay on the path to success by keeping your presentations’ content and design up-to-date. We will assist you in revamping your content, magnifying its look and feel to fit the occasion and current trends.
Highly visual presentations mirror your brand’s expertise, quality of work, and resourceful side. We will work tirelessly to create different types of presentations for different settings; their design will speak volumes.
Here we want to say that we design publications from books to stories to magazines
A digital marketing strategy is all about planning ahead and setting SMART goals. A well-thought-of digital marketing strategy takes into account website design, SEO, paid ads, content marketing, and social media marketing. To achieve your goals, you need to have a proper strategy set in stone, all dependent on the stage of the marketing funnel you choose to focus on, be it awareness, interest, desire, or action.
Scan your brand to understand where you stand in the market and recognize your areas of opportunity.
Outline your goals and objectives and make sure they are Specific, Measurable, Attainable, Relevant, and Timely (SMART).
Buyer personas are a detailed representation of your potential customer. Building buyer personas can help refine your brand and enhance your targeting.
The stages that the buyers take to rech conversion. It takes him through awareness, consideration and decision to purchase.
Content Marketing Strategy
Choose 6-12 content categories you will be creating content around. You must know who you are writing to, about what, and when to help plan your content ahead of time. Mixing content formats and themes is the best way to go about this. Start by laying out a yearly calendar to identify important periods, dates, or topics that you believe your audience is most interested in.
The process of organizing content to improve the chance of appearing in the SERP and build website authority.
Email Marketing Strategy
Type of marketing ways that use personalized, and mass email to attract leads.
Paid Ads Strategy
If you have the budget to push your content out via paid channels, lay out your media plan from the very start.
Once you put everything together, you must decide which channels you would like to use to reach your target audience in the most efficient and effective way possible. You must craft a strategy that will allow you to communicate with your audience on the channels they are most active on.
Sales Funnel Conversion Path
Conducting market research allows brands to acquire knowledge on their audience’s behaviors and interests. We will help you identify your risks and opportunities as well as provide you with insights on how to manage your audience data to identify and ultimately connect with them and achieve results.
The online world has made it easy for competitors to enter nearly any industry. Thus, observing and analyzing the market is imperative. Through competitive analysis, your brand will know exactly how to adjust its business model to be able to raise the bar among contenders. We will get your brand ready to overachieve in the market by constantly identifying areas of improvement.
Any brand that has a vested interest in making a change – either in the market or within the organization itself – will conduct a brand audit periodically. The latter is an analysis of your brand’s performance, allowing you to classify its strengths and weaknesses. We will help you use that information to your advantage, adjusting your strategy to achieve success.
Understanding your target audience is the secret to success. From demographics to motivations, we will help you build an incredibly detailed audience persona. From there, we will determine what platforms your brand should join and define the type of content that should be produced on these channels to meet your goals.
To be able to see the light at the end of any tunnel, a list of goals and objectives must be laid out on the table. Brand objectives are no different. In fact, they provide your brand with a way to measure its progress and help pave the direction for your communication plan. Our objective is to help you excel, so don’t be shy to reach out.
Tone Of Voice
Outspoken. Relatable. Bold. Daring. These are some of the characteristics that make a brand what it is. There is always one adjective that gets the audience thinking of your brand. We will help you construct that voice, one that will win over audiences without a doubt. It will help you build a strong image among your audience, making it inevitable for them to accept your brand messaging.
Diversity wins every time, even when we are talking about content. That is exactly why we constantly attempt to craft a wide range of content, providing your audience with appealing posts that will get them anticipating more and more. After all, the more diverse your content is, the larger your audience base.
We live in a digital era where smartphones carry more information than all other forms of media combined. Thus, businesses must leverage digital media in a way that feeds their overall marketing goals. We will help you obtain an online presence that will only increase over time. We know your target audience better than anyone else. So let us help you reach them through effective interactions and communication strategies.
Social Media Accounts
Social Media Advertising Accounts
Your website is your brand’s residence. In short, a good website should excel in both form and function. It should have a clear purpose. It should be visually appealing and easy to navigate. It should be up-and-running at all times to ensure stability for users. From the technical side, it should be secure and safe for users to use as your credibility depends on it. Users look for websites that resonate with them and allow for easy and efficient navigation. We can help you get there.
We will build an e-commerce website that speaks for your brand through and through. We will ensure that the website is well-designed and user-friendly. Online shopping is booming, meaning a good layout, a responsive website, and a modern online store will certainly draw in big rewards for your business. You can sell whatever you want, wherever you want, however you want – and we will be there to support you along the way.
If it has an online presence, it most certainly needs an app. Utilizing mobile applications gives customers direct access to your products and services. We implement the best practices to ensure your app achieves downloads, frequent usage, and popularity.
Social media has become an essential part of any business. Users automatically search for brands online to see what they’re about and to assess the brand’s creativity, credibility, and loyalty towards its audience. We can help build your social media channels by starting with a detailed strategy with ideas that fit your brand, all while keeping the latest trends and marketing services in mind. Having a great presence on social media will surely change the game for you, trust us.
Social Media Accounts
Setting up facebook manager
Social Media Advertising Accounts
Social Media Content Creation
From written content to visual and audiovisual, your brand’s posts are based on a number of factors including identity, purpose, style and the demographics of the audience on each respective channel. We will provide your followers with relevant, interactive and diversified content, striking a balance between informative and entertaining at all times.
Passively posting content on social media channels is never a winning strategy. Building an online community through discussions and interactions is the basis of community management, something we are incredibly specialized in. We want your customers to feel connected with your brand. Thus, we will provide your followers with round-the-clock customer service via your online channels.
If you’re looking to connect with your audience in an intimate manner, activations are your answer. We develop interactive and engaging games and competitions that will certainly help your brand secure a connection with its target group. Active interaction overrules passive posts anytime, anywhere.
We are not afraid of showing you the real-life effects of our work. That is why we will provide you with periodic reports that put your goals and audience behavior under the microscope. Through this, we will surely highlight your KPIs in extreme detail, leaving no room for questions. But of course, if you have any, we are all ears.
Social listening tools can help you gather and analyze customer data from a variety of social media and online review platforms in order to use the data to improve marketing, operational and business metrics.
Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it’s time to buy what you sell.
Content is the foundation of all forms of marketing. From photography and videos to illustrations, animations and blog posts, we strive to produce original content that fits with your overall business goals. Good content arises from team effort and that’s our strength. We aim to deliver content that is informative, entertaining and engaging to the core.
Show, don’t tell. Engaging with online users is best done through powerful imagery. Just moments after seeing a photo, the user forms a mental image of your brand. By taking original photos, we will make sure users never scroll past your post again.
Sometimes an image is not sufficient to deliver your brand’s message, especially considering we live in an era that is heavily reliant on video. We know the ins-and-outs of the video sector and we will use our knowledge and skills to place your content ahead of others in the field.
This sector was once limited to the movie industry, but we can safely say that it is no longer the case. Business owners in various sectors are keen on jumping on the video bandwagon with original and striking ideas. Marketing campaigns nowadays resemble short films, and we will certainly make yours a notable one. We will take care of everything from planning to casting and shooting; all you have to do is get your popcorn ready.
If your goal is to sell a product, explain a service, or disseminate an idea, animated videos will help you attain those objectives. Manipulating pictures to appear as moving images is harder than you think, but it is certainly one of our specialties. Such video formats will keep your target audience engaged and interested in your offerings.
Good ideas are not just born out of the blue; a great amount of time and effort must be spent on brainstorming and conceptualizing before execution comes into play. We strive to generate ideas that will give you a competitive edge over others. Our concepts are imaginative, innovative and inspiring. We conceptualize them in a moodboard format to help deliver the idea and make the client feel the mood we’re aiming at.
From scriptwriting to production, overseeing the artistic aspects of a project is a fundamental part of the process. We aim to provide you with a direction regarding location, color palettes and mood boards – all of which carry your brand’s identity every step of the way.
Appealing artwork adds personality to your content, functioning as a gateway to your brand’s inner thoughts and ideas. We will help you portray your concepts in a visually appealing manner, guaranteeing higher engagement and loyalty to your brand.
Words are energetic. They are authoritative. They are a great means of expression. We acknowledge the different behaviors that are affected by the written word, which is why we invest a lot in copywriting. We strive to trigger emotions in users that will eventually lead to conversions. We also aim to use words in an SEO-friendly way, ensuring your digital investments aren’t going to waste.
Your followers must always stay up-to-date and newsletters get the job done. Our well-designed emailers will be sent on a regular basis giving consumers your brand’s latest news, promotions, and updates.
Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field. At its core, influencer marketing is the process of using external content creators, or influencers, to advocate and engage with your brand’s message. As part of this, the influencers present their content to their audience, increasing brand awareness and helping to convert their audience into your customers.
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.
NFTs are a revolutionary addition to the technological space, redefining value and the ways in which we look at art, music, media, and experiences. What makes an NFT so special is its unique nature and the ways in which it cannot be replicated, thanks to its digital properties. NFTs are being sold for millions and that’s got to count for something, doesn’t it? With every NFT purchase comes a unique and non-interchangeable unit of data that is stored digitally and which has the ability to identify owners through the use of blockchain technology. Thus, by purchasing an NFT, you are becoming the owner of a digital collectible that holds value. At first, the concept may seem difficult to understand, but the reality is much simpler: read on for our comprehensive guide, and learn about how Wick & Zein Design can create, market, and sell your NFTs.
Sample form when clients request for a project: https://docs.google.com/forms/d/e/1FAIpQLSfDg3Dimwfmj_99aBbVFOWsSDQ-iGfcM5SF-KHqFdmivnFEjw/viewform
As you may already know, reaching your target clients organically is not as simple as it sounds, especially with frequent changes in Google’s algorithm. Fortunately, there’s something you can do to find prospects and get results faster. That something is called paid advertising.
Paid advertising – Google ads, Facebook/Instagram ads, LinkedIn ads, Twitter Ads, TikTok ads, Programmatic ads to name a few – is a reliable way to generate your ideal volume of quality leads and turn them into customers. One thing you will surely appreciate with paid ads is that the people who click on these ads are usually those that are at the bottom of the funnel. This means that they are ready to purchase. When they clicked on your ad, they were actively looking for a product or service similar to what you are offering.
Social media advertising
Facebook / Instagram / LinkedIn / Youtube / Twitter/ Tiktok/ Snapchat
Social media advertising, or social media targeting, are advertisements served to users on social media platforms.
Social networks utilize user information to serve highly relevant advertisements based on interactions within a specific platform. In many instances, when the target market aligns with the user demographics of a social platform, social advertising can provide huge increases in conversions and sales with lower cost of acquisition. You do not need to spend an enormous amount on online campaigns. Creating cost-effective strategies are possible and they are actually the right way to do it. Through such strategies, we will help expand your reach, pull in new prospects, and retain current ones.
Search Advertising (PPC)
PPC, which stands for pay-per-click, is an advertising strategy that allows you to organize, plan and run campaigns. Ad groups allow you to set up PPC landing page and optimize conversions. One of the most popular PPC advertising systems globally is Google Ads.
Google Display Network (GDN)
The Google Display Network (GDN), is a collection of million of partner websites, videos, and apps where your ads can appear.
To put that into perspective, the Display Network covers over 90% of the internet and you can target your Display ads anywhere on that network in a few different ways: by target audience (interests, demographics, similar), content (keyword), or placement (exact websites). The two big benefits of the GDN are high reach and low cost.
It costs a lot of money to prospect using Search Ads. It’s way more affordable to get your brand out there in front of millions of internet users with the inexpensive, customizable targeting options offered by the Google Display Network.
In the world of advertising, buying the best ad space at the best price and targeting the right audience is key. Programmatic advertising is the use of automated technology for media buying (the process of buying advertising space), as opposed to traditional (often manual) methods of digital advertising. Programmatic media buying utilizes data insights and algorithms to serve ads to the right user at the right time, and at the right price.
Don’t just buy a solution, build it with a CDP. Most Customer Data Platforms promise ready-made solutions. This may sound easy, but in reality you’ll find a lot of limitations. The right CDP gives you the opposite; full control without limitations. Our clients are ambitious professionals who understand that, sooner or later, you’re going to want to make the system work for you.
The right CDP gives you unmatched flexibility to build on your next big idea. Providing you with high-quality customer data and the tools you need to understand and build advanced buyer journeys and personalisations. The user interface is intuitive and user friendly. Should you need any help in choosing the right technology, just let us know. We are always ready and passionate about making things work.
It’s important to not only have Personas in a document or presentation slide but to visualize and analyze multiple dimensions of your customers’ and prospects’ unique characteristics. We can help you do so by implementing your personas into the CDP in order to start understanding the likes and dislikes of the different personas on the website.
The customer Journey is a single-interface marketer tool to create a cross-channel customer experience. Customer Journey allows you to keep track of user behavior and send relevant behavior-based messages to customers on every stage of their lifecycle. A journey Builder is designed to allow marketers to customize interactions through those stages based on customer needs, desires and preferences, their demographics and real-time input from their behavior. Journey Builder uses event-driven triggers to respond to customers or prospective customers appropriately.
Dynamic content is any digital or online content that changes based on data, user behaviour and preferences. This can be text, audio or video format content. In other words, the next time you login to your YouTube account and wonder why the video recommendations shown are so aligned to your preferences – you can be sure that they are dynamically generated recommendations based on your historic behaviour and preference on Youtube or other Google owned websites /apps. Our ultimate aim is to provide you content options that your audience are most likely to engage with. With the focus turning to customer-centric marketing, most Brands aim to deliver delightful customer experiences at each stage of the buyers’ journey. The more you perform campaigns with Dynamicc content, the more you’re tailoring marketing experiences to your users
Tailored advertising is when companies specifically target and tailor their promotions to a specific type of customer based on their age, gender, or other demographic information. Information used in tailored advertising can come from social media profiles, internet behavior, and more.
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