If you’re reading this article, you probably already know what an NFT is and are looking for an agency to help out with the marketing side of it. But in case you happen to be a curious reader who may be considering delving deep into the NFT world, this article aims to give you a quick overview of what an NFT is, why NFT marketing is important, and the things needed to succeed.
What are NFTs?
NFTs, also known as Non-Fungible Tokens, are unique digital tokens that people can own, and therefore, serves as proof of ownership of an asset. An NFT cannot be replicated, meaning the owner of a specific NFT is the only one with exclusive access to it. Both brands and artists are jumping on the NFT trend, and that’s not only the reason why you should be doing so as well.
NFTs are selling for millions of dollars, and have built the curiosity of art collectors, gamers, tech enthusiasts, and investors, no matter where they are located on the map. It is also important to note that NFTs are for everyone, whether you’re a fashion brand, a painter, a singer, or a believer in the future of things.
Why is marketing your NFT an important part of its success?
Not all NFTs are worth large sums of money. To get to that point, you need a marketing strategy on hand with proper community management. Social media, influencer marketing, and email marketing are some aspects of a strong social media strategy that must be considered. When all of these are implemented the right way, they can encourage more bids, which ultimately translates into a higher selling price.
Two main NFT advantages for your business:
– They are additional sources of income, no matter the profession.
– You can directly connect with your audience without the need for an intermediate.
NFT Marketing Strategy: Not easy, but essential
Now that you have a clear overview of NFTs, it’s time to talk about how people or businesses should market them. This step should not be overlooked as no one will buy your NFT unless you market it through various methods and channels.
It is also important to build a strong community and keep them informed about your next move and drops. Community management and building should be included within your marketing and content strategy because without a community, you will not be able to garner more bids and sales.
Here are some of the steps that should be taken into account when building a proper NFT marketing strategy:
- Build a strong community
This is done through the creation of social media platforms like Telegram, Discord, Facebook, Instagram, and LinkedIn. And speaking of social media platforms, check out the work we’ve done for Garden Of Life Dubai.
Once you activate the above, you will need to start sharing informational content about your business and NFTs. Considering NFTs are still a new concept, make sure to include educational content and adopt a storytelling approach. And don’t forget to engage with other creators and your own community. It’s time to get social!
- Conduct Q&A sessions
This will help you engage with your community on different digital platforms like Discord or Telegram.
- Boost your SEO for more visibility
This step will help you earn a more profitable income, and increase your visibility by appearing in front of buyers and niche audiences that are searching for NFTs similar to yours. Traffic improves popularity and helps in getting more bids.
- Consider influencer marketing
A lot of people trust the influencers they follow, which is why choosing the right niche influencers can help spread the word about your NFT on various social media platforms. Choosing the right people to collaborate with will lead to an increase in buyers and total bids.
In our previous blog, we wrote an article related to this topic. Read it here: Social Media Strategy For Influencers.
- Educate your audience about what you do and how your NFTs are unique
That can be done through videos and animations that would clearly explain how your NFTs are unique and why they should buy from you and not someone else.
- Consider PR
This step is really useful, especially when launching new NFTs. Reach out to the RIGHT media outlets that have the niche audience you’re looking for. You will amass the right reach and exposure.
- Invest in paid ads
We’re talking about PPC Campaigns or pay-per-click on Search (e.g. Google) and social media. Paid ads will help you generate qualified leads and boost your chances of selling your NFTs or adding users to your community.
- Use email marketing
To keep your audience well informed about your NFTs and next steps, consider email marketing. This includes welcome emails for new subscribers, as well as the newsletters that will be sent according to your selected sharing frequency.
NFT marketing is not only limited to the above and requires a lot of time to build. This means that you will need a team of marketing experts to facilitate the whole process.