Traditional or outbound marketing can hardly be described as cost-effective. It involves paying a ton of cash whether for a billboard, a TV commercial, or the salaries of telemarketing representatives, all in the hope of making a sale. Inbound marketing, on the other hand, is very focused in its targeting, increasing the likelihood of reaching a potential consumer and ultimately securing a sale.
4. Return on Investment (ROI)
In A Nutshell:
Though the comparison may seem in favor of inbound marketing, outbound marketing still has its advantages. These include the ability to reach a wide audience in a short amount of time as well as its effectiveness in establishing a presence.