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If you’re reading this article, you probably already know what an NFT is and are looking for an agency to help out with the marketing side of it. But in case you happen to be a curious reader who may be considering delving deep into the NFT world, this article aims to give you a quick overview of what an NFT is, why NFT marketing is important, and the things needed to succeed.

What are NFTs?

NFTs, also known as Non-Fungible Tokens, are unique digital tokens that people can own, and therefore, serves as proof of ownership of an asset. An NFT cannot be replicated, meaning the owner of a specific NFT is the only one with exclusive access to it. Both brands and artists are jumping on the NFT trend, and that’s not only the reason why you should be doing so as well.

NFTs are selling for millions of dollars, and have built the curiosity of art collectors, gamers, tech enthusiasts, and investors, no matter where they are located on the map. It is also important to note that NFTs are for everyone, whether you’re a fashion brand, a painter, a singer, or a believer in the future of things.

Why is marketing your NFT an important part of its success?

Not all NFTs are worth large sums of money. To get to that point, you need a marketing strategy on hand with proper community management. Social media, influencer marketing, and email marketing are some aspects of a strong social media strategy that must be considered. When all of these are implemented the right way, they can encourage more bids, which ultimately translates into a higher selling price.

Two main NFT advantages for your business:

– They are additional sources of income, no matter the profession.  

– You can directly connect with your audience without the need for an intermediate.

NFT Marketing Strategy: Not easy, but essential

Now that you have a clear overview of NFTs, it’s time to talk about how people or businesses should market them. This step should not be overlooked as no one will buy your NFT unless you market it through various methods and channels.

It is also important to build a strong community and keep them informed about your next move and drops. Community management and building should be included within your marketing and content strategy because without a community, you will not be able to garner more bids and sales.

Here are some of the steps that should be taken into account when building a proper NFT marketing strategy:

1. Build a strong community

This is done through the creation of social media platforms like Telegram, Discord, Facebook, Instagram, and LinkedIn. And speaking of social media platforms, check out the work we’ve done for Garden Of Life Dubai.

Once you activate the above, you will need to start sharing informational content about your business and NFTs. Considering NFTs are still a new concept, make sure to include educational content and adopt a storytelling approach. And don’t forget to engage with other creators and your own community. It’s time to get social! 

2. Conduct Q&A sessions

This will help you engage with your community on different digital platforms like Discord or Telegram.

3. Boost your SEO for more visibility

This step will help you earn a more profitable income, and increase your visibility by appearing in front of buyers and niche audiences that are searching for NFTs similar to yours. Traffic improves popularity and helps in getting more bids.

4. Consider influencer marketing

A lot of people trust the influencers they follow, which is why choosing the right niche influencers can help spread the word about your NFT on various social media platforms. Choosing the right people to collaborate with will lead to an increase in buyers and total bids.

In our previous blog, we wrote an article related to this topic. Read it here: Social Media Strategy For Influencers. 

5. Educate your audience about what you do and how your NFTs are unique

That can be done through videos and animations that would clearly explain how your NFTs are unique and why they should buy from you and not someone else.

6. Consider PR

This step is really useful, especially when launching new NFTs. Reach out to the RIGHT media outlets that have the niche audience you’re looking for. You will amass the right reach and exposure. 

7. Invest in paid ads

We’re talking about PPC Campaigns or pay-per-click on Search (e.g. Google) and social media. Paid ads will help you generate qualified leads and boost your chances of selling your NFTs or adding users to your community.

8. Use email marketing

To keep your audience well informed about your NFTs and next steps, consider email marketing. This includes welcome emails for new subscribers, as well as the newsletters that will be sent according to your selected sharing frequency.

NFT marketing is not only limited to the above and requires a lot of time to build. This means that you will need a team of marketing experts to facilitate the whole process.

Curious to know more about how our agency’s NFT marketing services can help you leverage your NFT game? Book a free consultation with Zein Design!

All any business really needs to thrive is happy customers. That’s a fact. And the overwhelming majority – 85% to be exact – of small businesses get customers through word of mouth. So in a nutshell, happy customers lead to new customers, driving the success of a business upwards.

Creative agencies are often left with this challenging task in addition to another one: keeping clients happy along the way. More often than not, clients cannot really pinpoint what they want out of their professional relationship with an agency. But there are things you can do to reassure them that they’re on the right path, to show them that you care about their company as if it is your own.

How? We’re here to break it down for you. Clients really just want:

1. To know they’re getting value for what they’re paying

Clients, just like anyone making an investment, want to know that they are putting their money in the right place. As a creative agency, you don’t have to tell them how they are getting value; you can simply show them. With good design and set-metrics, you can show the client numbers and data to give them the reassurance they really need.

2. To know that their ideas are being heard and materialized

Always involve the client in the design process. Ask them how they envision things to be, what they aim to achieve, and what message they want their brand to embody. Listening to their ideas and brainstorming together will make the client feel appreciated and understood.

3. To be able to contact you at any time

Sometimes, the light bulb in the client’s mind goes off outside your working hours. At other times, a brand crisis may erupt, demanding your attention on the spot. It is important to never make the client feel that they are in the wrong for contacting you. On the contrary, try to engage in a discussion and let me know why it is or isn’t feasible to execute their request at the time of contact. If it’s possible to get it done, do it.

4. To see unmatched results, designs, and ideas

Nothing speaks louder than good work. As long as the client is happy with the output and the numeric results, nothing else matters. They will know exactly how they are reaping the rewards of working with you. Make it worthwhile.

5. To know you’re offering them the best service

Clients want constant reassurance that you are their go-to for any kind of problem. They expect solutions at every turn. Engage in constant discussions to ensure a proper understanding of what the client wants at every stage of the business cycle. Always have solutions right under your nose.

It’s important to know…
At the end of the day, the client has the upper hand. That does not mean that they control what you do, but they do have the power to call it quits anytime. But if you show them you are on their side, they’ll stick around for the long haul. No doubt about that.

The designer-client struggle is real; the memes on the internet are proof. For designers, there lies a dilemma of having to choose between staying professional and putting up with unreasonable client demands. For clients, the hunt for a designer who is both talented and diplomatic seems to be never-ending. However, this is not to say good client-designer relationships don’t exist.

It takes patience and communication to get the ball rolling – smoothly. Here are some tips on how to maintain the no-tension atmosphere between clients and designers.

1. Communication

Communication is a two-way street. Both the client and the designer must remember that. Designers must learn to empathize with clients, as this will help them understand things from the client’s perspective. At the same time, clients must be diplomatic in the way they communicate with designers. Always show appreciation, despite whether you like what has been presented to you or not. Good communication is key to easing all the tension in the room.

2. Guidelines

Having a clear set of guidelines will ensure a smooth workflow. Attempt to agree on the main points prior to execution to avoid misunderstandings along the way. This would also help reduce the back-and-forth process that usually takes place after a designer presents the outcome to the client.

3. Criticism

Challenging as it may be, a designer – just like any other professional in any industry – must accept criticism. The criticism is never personal, it really is always business, quite literally. At the same time, the client must learn to deliver criticism in a professional manner, without personally attacking the designer or their skills. It’s true that feedback usually means more work, but how else can one grow and gain experience?

4. Feedback

Constructive feedback is key here. The point of this process is to communicate the pros and cons of what the designer has presented in a constructive manner. Always thank the designer for the efforts put into the design, and pinpoint the ways in which they could improve what has been presented to better reflect your ideas. Here, it is also vital that the designer maintain patience and passion to be able to deliver the best version of their work.

5. Fees

Unless you want something that looks like it has been made by a newbie, you must be willing to pay for the design you want. Everything comes with a price – you just have to set yours. The price you’re willing to pay must match your expectations. The price offering also works as an incentive for the designer, pushing them beyond their limits to deliver great work.

6. Edits

Some designers charge for post-client-feedback edits, while others include them in their original price. Therefore, it is advised that designers discuss the various options with clients prior to starting work. If you include edits in your original price, make sure to include the details of how many rounds of edits your offering includes. Set a price point for all additional edits that go beyond what is included in the agreement.

Whether you’re a designer or a client, keeping it professional is key to maintaining a good relationship and delivering exceptional work. Invest in business relationships as much as you do in your private ones. The outcome is worth it.