Brand Ambassadors: All about them and their influence on brands


Exceptional Branding For Exceptional Startups: A Step To Pay Attention To

There is something about entrepreneurship that is intriguing and appealing. But launching a startup can be a very tricky and complex thing to do, especially if you’re launching a new concept. Your idea must be attractive, revolutionary, and offer some kind of solution to an existing problem. And your startup should maintain exceptional branding, too. This step can make or break your launch, so don’t overlook it, no matter how overwhelmed you are.

Many startups actually fail to launch due to poor marketing or bad product-market fit. So trust us when we tell you that branding is not a luxury, it is a necessity. If you need more reasons, we’ve compiled a list for you:

1. Your Branding = Your Identity 
Today’s marketplace judges a book by its cover, which means visual branding is everything! This includes your brand’s color palette, font, packing, and logo. All these details will determine how consumers see and think about you. Marketing a great product or service is simply not enough. Make sure that those who work on your branding know who your target audience is. More importantly, they should know what this audience likes! You can get in touch with our team for a free consultation if you’d like to know more.

2. Branding helps differentiate you from the rest 
Having a visually appealing brand will help you leave a positive first impression on those who come across it. It will also help showcase the value and competitive advantage you provide the market. You will automatically get a spot in consumers’ minds.

Good and unique branding also helps build an emotional connection with potential customers. You want them to feel that you understand their tastes and preferences and branding can help you do that!

3. Branding boosts your credibility
Credibility rhymes with longevity. Being new in the market means that people don’t know you yet, allowing you to build your own reputation. That is why it is extremely important to lead with a professional visual side. Bad logos and collaterals will make you seem cheap and unprofessional, which is surely not the reputation you want your business to have. However, when your audience sees that your brand has worked hard to build a solid image, they will see you as a professional brand that is worth the consideration.

4. Good branding helps build trust
Building trust between your brand and potential customers is very important for the success of your startup. This trust is based on the first impression consumers get upon the first encounter with your brand, and that includes your logo. Once you win over a potential customer’s trust, you will be able to slowly get them to convert into a loyal customer.

You might not be focusing on branding right now, but we’re telling you that you should not postpone this step. If you think you will get funding and customers without professional branding elements, you’re wrong. The market is heavily saturated and competition reigns. Many brands are fighting for the attention of consumers, and so are you. Make sure to build a brand that leaves an impact on people the right way.

If you’re looking to build a strong brand, our experts are here to help. Book a free consultation today and let’s get the ball rolling.

NFT Marketing: Why Is It Important?

If you’re reading this article, you probably already know what an NFT is and are looking for an agency to help out with the marketing side of it. But in case you happen to be a curious reader who may be considering delving deep into the NFT world, this article aims to give you a quick overview of what an NFT is, why NFT marketing is important, and the things needed to succeed.


What are NFTs?

NFTs, also known as Non-Fungible Tokens, are unique digital tokens that people can own, and therefore, serves as proof of ownership of an asset. An NFT cannot be replicated, meaning the owner of a specific NFT is the only one with exclusive access to it. Both brands and artists are jumping on the NFT trend, and that’s not only the reason why you should be doing so as well.

NFTs are selling for millions of dollars, and have built the curiosity of art collectors, gamers, tech enthusiasts, and investors, no matter where they are located on the map. It is also important to note that NFTs are for everyone, whether you’re a fashion brand, a painter, a singer, or a believer in the future of things.


Why is marketing your NFT an important part of its success?

Not all NFTs are worth large sums of money. To get to that point, you need a marketing strategy on hand with proper community management. Social media, influencer marketing, and email marketing are some aspects of a strong social media strategy that must be considered. When all of these are implemented the right way, they can encourage more bids, which ultimately translates into a higher selling price.


Two main NFT advantages for your business:

– They are additional sources of income, no matter the profession.  

– You can directly connect with your audience without the need for an intermediate.


NFT Marketing Strategy: Not easy, but essential

Now that you have a clear overview of NFTs, it’s time to talk about how people or businesses should market them. This step should not be overlooked as no one will buy your NFT unless you market it through various methods and channels.

It is also important to build a strong community and keep them informed about your next move and drops. Community management and building should be included within your marketing and content strategy because without a community, you will not be able to garner more bids and sales.

Here are some of the steps that should be taken into account when building a proper NFT marketing strategy:


  1. Build a strong community

This is done through the creation of social media platforms like Telegram, Discord, Facebook, Instagram, and LinkedIn. And speaking of social media platforms, check out the work we’ve done for Garden Of Life Dubai.

Once you activate the above, you will need to start sharing informational content about your business and NFTs. Considering NFTs are still a new concept, make sure to include educational content and adopt a storytelling approach. And don’t forget to engage with other creators and your own community. It’s time to get social! 


  1. Conduct Q&A sessions

This will help you engage with your community on different digital platforms like Discord or Telegram.


  1. Boost your SEO for more visibility

This step will help you earn a more profitable income, and increase your visibility by appearing in front of buyers and niche audiences that are searching for NFTs similar to yours. Traffic improves popularity and helps in getting more bids.


  1. Consider influencer marketing

A lot of people trust the influencers they follow, which is why choosing the right niche influencers can help spread the word about your NFT on various social media platforms. Choosing the right people to collaborate with will lead to an increase in buyers and total bids.

In our previous blog, we wrote an article related to this topic. Read it here: Social Media Strategy For Influencers


  1. Educate your audience about what you do and how your NFTs are unique

That can be done through videos and animations that would clearly explain how your NFTs are unique and why they should buy from you and not someone else.


  1. Consider PR

This step is really useful, especially when launching new NFTs. Reach out to the RIGHT media outlets that have the niche audience you’re looking for. You will amass the right reach and exposure. 


  1. Invest in paid ads

We’re talking about PPC Campaigns or pay-per-click on Search (e.g. Google) and social media. Paid ads will help you generate qualified leads and boost your chances of selling your NFTs or adding users to your community.


  1. Use email marketing

To keep your audience well informed about your NFTs and next steps, consider email marketing. This includes welcome emails for new subscribers, as well as the newsletters that will be sent according to your selected sharing frequency.


NFT marketing is not only limited to the above and requires a lot of time to build. This means that you will need a team of marketing experts to facilitate the whole process.

Curious to know more about how our agency’s NFT marketing services can help you leverage your NFT game? Book a free consultation with Zein Design!



Why developing a social media strategy is essential for influencers

Becoming an influencer in today’s online world is not an easy task. It requires more than just posting numerous photos and stories. It requires a strategy, a value proposition, and continuous effort to build a community and connect with members of that community. Developing a social media strategy is essential. Understanding what source of influence you’d like to be for users is key. Differentiating yourself from others is a priority. It is also important to lay out your end goal: Is it to work with brands? Is it to grow your personal brand in the long run? Know your WHY because it lays out the foundation of your strategy. Now, let’s start with the basics.

Who are social media influencers?

Influencers are everyday people who either have knowledge of a certain topic and want to share it with people who share the same interests or people who have a passion for something and want to share that passion with an online audience. These influencers put a lot of effort into building a community that trusts them and takes their reviews of products or services way more seriously than direct advertising made by brands. They directly influence users’ buying decisions.

Why do brands need to work with influencers?

Consumers today differ greatly from pre-digital-era consumers in that they are not influenced by billboards and commercials by brands in the same way. They spend more time and effort reading about a product/service and trust the reviews of real people more so than claims made by businesses. Having said that, here is why brands need to work with influencers to make it in this cluttered digital world:

  • To connect with their target audience
  • To increase exposure, drive traffic to their websites, and eventually, generate sales

What are the steps one should take to become an influencer?

1. Select your niche
This depends on what it is you are an expert in. This will help you plan your content and social strategy more efficiently in the long run. Examples include:

– Beauty
– Food
– Motherhood
– Travel

2. Determine who your audience is and create personas
This is one of the most difficult parts of developing a strategy as you will have to identify who your audience is, their pain points, their interests, and so on. And without these things, you won’t be able to build a content strategy. Once you have determined these points, you will be able to proceed with the following steps.

3. Select the social platforms that best suit your personas

It is not about the number of social media platforms you are on, it is about being active on platforms your audience is most present on.

4. Optimize your personal brand identity

– Make sure that you have a “creator profile” to get access to various features like growth statistics.
– Write an appealing biography that describes who you are and what you do.

– Add an attractive profile picture and cover image (applicable for Facebook and LinkedIn).

The process doesn’t stop here. As an influencer, you will also need to develop a content strategy that showcases what you will be sharing with your audience online. Once you have this set in stone and start posting, you must follow it up with proper community management. This step will help you stay connected with your audience and builds a foundation with brands and other influencers in the sector you’re interested in. Competitor research is also an important step that shouldn’t be overlooked as it allows you to stay up-to-date with what’s happening online and helps you identify what is working for others.

If you’ve been thinking about becoming an influencer, we can definitely help with that. As a creative agency, we will come up with a winning strategy that will help you grow your personal brand online – in a way that you see fit. Reach out to get started.



Spending time on social media has become a hobby for some, and a habit for others. We spend hours on end on different platforms that we have become very selective on who we follow and why we follow them. Based on this, we asked the team to share 8 Lebanese content creators they believe everyone should be following. Here is who they chose:

1. Farixtube – Comedian, which is Farixtube’s real name, is a local comedian who has left the internet amused with his sketches and highly relatable content. Below is one of our favorite videos. Miriam Abadi – Beauty Abadi is a Lebanese-German influencer who has made her mark on social media over the past couple of years. Her content is mostly focused on skincare, fashion, and her two little boys – Jad and Sary. She recently launched her own beauty magazine called “Tru and Beyond,” the first platform of its kind in the Middle East.


3. Dr. Costi – Celebrity Dermatologist

Dr. Costi is a celebrity dermatologist who sheds light on everything related to skincare and debunks myths that we all – at some point – thought were true. His charisma and friendly approach makes you want to follow him on his day-to-day journey, and you’d never go out without sunscreen once you hit that follow button – that’s for sure!

4. Nouri Flayhan – Artist

Nouri is a Lebanese illustrator who uses her platform to spread awareness about various humanitarian topics as well as the revolution in Lebanon. Her style is unique so much so that anyone can spot her artwork, even if her signature isn’t on it. She has collaborated with various multinational brands like Gucci, Adidas and OGX Beauty.

5. Dear Nostalgia – Artist

Adra, the name behind Dear Nostalgia, is a local artist who uses her platform to spread awareness about the Palestinian cause. She also shares inspirational messages associated with Beirut. She previously collaborated with Ounass, Jamalouki Magazine and Gucci. Her approach stands out and her visuals are worth a thousand (and more) follows!

6. Holymitt – Foodie

Holymitt is a cook, a recipe creator, and a food stylist – all of which arise from her passion. Her content is so appealing that you’d want to have a bit of everything she prepares. She previously collaborated with the local brands The Good Thymes, Taanayel, and Latourba. We have been following her for a while now, and honestly, you’re missing out if you’re not doing the same!

7. Life Mastery – Life Coach

A life coach like no other, Anthony has been active on social media for quite some time. His content is tailor-made to push every single follower to unleash their full potential and adopt a positive-oriented mindset, without stepping towards toxic positivity. So, if that’s the kind of energy you’re looking for, make sure to follow Life Mastery! With catchy scripts and relatable examples, Anthony can make anyone become the best version of themselves.

8. Sara Yafi – Politics

We’re sure you’ve seen her face before, and that’s not a coincidence: Sarah is a socio-political writer who’s been talking in the name of Lebanon for more than a year now. Her rich content helps people understand what’s really going on in Lebanese politics. If you happen to be into politics and political reforms, her account is definitely worth checking out.

— And we’re done! Have more names in mind? Tell us who they are! You can also send us an email to become a guest writer.



We’re one year into the new decade and we know for a fact that there will be so many innovations in the next 9 years – more so than what we saw in the previous decade. So much changed between 2010 and 2020, and in the world of marketing, influencers made their way during those years. Then robot influencers took over. And in the world of digital marketing, they are called AI influencers.
So, what is an AI Influencer?
AI influencers have been around for longer than you know, before 2016 even. They really boomed in 2018 and well, they will probably rise in popularity in this decade. AI influencers are not real; rather, they are programmed by a computer and managed by an entire team. They are more present and popular on Instagram as opposed to other platforms such as Twitter and Facebook. The main reason for this is that Instagram is an image-dominant platform, making it easier for AI influencers to create content.

Many big brands around the world have already worked with AI influencers, especially companies in the fashion and lifestyle industry. And it may come off as a surprise to you, but there are several AI influencers with millions of followers online, some of which exceed the average number of followers of real influencers. And this is considering the fact that users know that these influencers aren’t real – yet still choose to follow them.

Two of our favorite AI Influencers:

1. Imma
Imma is an AI influencer based in Japan who has worked with Amazon, IKEA, and some big fashion brands as well. If you just scroll through her photos, you will notice just how realistic her features are. Her content is extremely diverse and appealing to users. She currently has over 330K followers … so that speaks for itself!

2. Miquela
Miquela is an AI influencer who is involved in activism and is particularly an advocate of the BLM (Black Lives Matter) movement. She uses her platform to spread awareness on issues such as the former, among many other important topics as well. She has released her own music videos as well and has collaborated with various brands, including Calvin Klein, Prada, and Samsung. She has 3M followers and is – so far – the most popular AI influencer.

AI Influencers VS. Real Influencers
So far, AI influencers have attracted gurus from the fashion world – from international fashion houses to more local streetwear brands.
Now, AI influencers may seem cool and all, but not everyone is a fan of them. Though you have major supporters, especially those who believe in the power and future of AI, there are some people who are quite skeptical about the whole idea. They believe AI influencers are missing that “human” element, a feat that no robot could actually attain to the fullest. They also believe that there is no way an AI influencer could actually “influence” users as a real human could. And if we truly think about it, there is a bit of truth to that. To give just one example, if we look at the world of cosmetics, there is no way an AI influencer could give an authentic review of a product, even if the team behind the influencer does the actual work – which might be the case in reality.
Either way, AI influencers are helping brands boost their sales and they don’t seem to be vanishing anytime soon. In fact, we believe they’re here to stay and dominate!


Companies all around the world had already been advancing in terms of technology and digitization, then came COVID-19 and pushed many companies to adapt to the changing landscape quicker than they probably would have liked.

This is especially true when looking at companies in the Arab world, who never really relied on e-commerce and the digital way of doing things prior to COVID-19. Fast forward to 2021, companies and brands now know how essential digitizing operations is – and so we’ve compiled a list of some trends you should keep in mind in 2021 – and start putting a plan to add them to your business goals if you still haven’t:

1. Human-Like Chatbots

In a world where customers demand 24/7 customer service, it is essential for companies to develop Chatbots that can chat with users in real-time. You don’t want to miss out on responding to customers’ simple inquiries because your staff is busy working on other things – or are simply getting inquiries past their working hours. Developing human-life chatbots can save you time, effort, and money!

2. Personalization

Customers constantly want to feel as though you are speaking directly to them – which is why personalized marketing is key. It is not a matter of only targeting the right people at the right time, but also giving them the content THEY want to see, the products THEY want to buy – through email marketing, social media, and other channels as well.

Generic advertising is a thing of the past, and it’s time to take your marketing efforts to the next level. And all it takes is some brainstorming, planning, and proper execution.

3. Video Marketing

Video marketing is not going anywhere, so make sure it takes up a big portion of your marketing strategy and content plan. Customers not only engage with videos in terms of likes, comments, and shares but also develop some sort of bond with the brand, increasing users’ trust in you and your offerings. This ultimately translates to higher conversions.

4. Influencer Marketing

It’s no secret that influencer marketing is essential to any marketing strategy nowadays. It is a marketing tactic that puts heavy reliance on collaborations with popular social media individuals in relevant sectors to spread awareness, gain traction, and/or achieve other campaign objectives. Through their own social channels, influencers can help reach their own audiences by spreading the word on your business/product. People trust people – which is what makes influencer marketing so powerful!

5. Social Media Stories

The concept of “stories” on social media allows brands to keep their fans in the loop on their updates and projects. But that’s not their only purpose. Stories can also allow brands to connect with followers by offering an “insider look” into their operations, habits, and real-life encounters! They also encourage constant engagement with users – which is needed in today’s cluttered world!

6. Content Marketing 

Content is still king – and it will probably always be. Content marketing not only increases your credibility in the market but also gives you a boost in terms of SEO, which in turn, leads to a boost in sales. In fact, a survey revealed that small businesses with blogs “generate 126% more leads” than those who don’t have a blog.

7. E-Commerce & Social Commerce 

E-commerce is going nowhere – but it has evolved to include “social commerce” and “shoppable posts,” allowing users to browse your shop via social media. Allowing users to directly “shop” for items included in your post will also save the user the hassle of browsing your site for the item, allowing them to purchase on the spot. It’s all about enhancing the customer experience and social commerce is a big part of that!

8. Interactive Content

Whether we’re talking about 360 videos or augmented reality ads, interactive content is the key to winning your customer’s hearts (and wallets)! Not only do consumers enjoy watching interactive content, but also develop a strong attachment to the brand for simply “being cooler” than others.

9. Omnichannel Marketing

Connecting with consumers through various means is essential – and that is what omnichannel marketing is all about. It is focusing your marketing efforts across multiple platforms – from social media to email to blog to apps.

10. User-Generated Content (UGC)

Involving users in your day-to-day activities will only boost your popularity in the market. To do UGC right, you have to offer consumers an incentive to share unique content with you. This can be achieved through promo codes, collaborations, and the like.


The holiday season can be overwhelming from multiple angles – family, travel plans, dinners, gathering after gathering, presents, more presents, and a lot of presents. And for those of us who work in marketing/advertising, we know how hectic it can get with the holiday season around the corner.

We see marketing campaign after marketing campaign. Moodboard after moodboard. And client requests after client requests. The requests are endless and so is time.

If you’re looking for some tips on how to market your brand/product/service during the holiday season, we’ve got you covered. We’ve compiled a summary of all the things you should take into account.

1. Offer customers an experience they’ll want to pay for or simply something that’ll make their lives easier during the holiday season. From recipes to gift ideas, they’ll love you for it.

2. Use the holiday season to show clients how valuable they are to you through personalized marketing campaigns, emails, and messages. This will, in turn, encourage them to purchase from your business during the season.

3. Don’t wait till the last minute to start your holiday campaign. Set your marketing calendar months in advance, as early as August, to be able to roll out in November. The earlier you start, the more time you’ll have to brainstorm ideas.

4. The holidays are all about gifting loved ones, your customers included! People tend to purchase more from businesses that offer free rewards with certain products/services. It could even be something as simple as free shipping. Every cent counts.

5. Provide a 360-view of your products through webrooming. You can do this by showcasing your products from different angles using professional photos and videos. This will give shoppers the chance to browse through your products as if they were in a real store.

6. Take email marketing very seriously during the holiday season. Make sure to send out emails every now and then to remind users of your offerings and rewards during the holidays.

7. Engage with users as much as possible. Ask for their opinion and interact with them to establish a real connection with them during the holidays.

8. Hashtags will forever stick in the minds of consumers if done right! Make sure to think about what hashtags you’d like to associate with your marketing campaign and make sure it is something that sticks!

9. Festive ads embrace the holiday spirit, allowing consumers to relate to your brand as a vibrant and joyful one.

10. Remarket your business to people who have already shown interest in your site, products, or services. If what you’re offering is up to their standards, they’ll definitely want to purchase.

11. Embrace all emotions during the holiday season and through your social media marketing campaign. Share inspirations and behind-the-scenes of your work!

12. Video marketing is essential as 90% of users rely on video to make a purchase. Keep that in mind.

13. Don’t limit your marketing to the product you’re aiming to sell. Market your brand in the same way you market your products. That is the only way you’d be able to make a lasting connection with consumers.



All any business really needs to thrive is happy customers. That’s a fact. And the overwhelming majority – 85% to be exact – of small businesses get customers through word of mouth. So in a nutshell, happy customers lead to new customers, driving the success of a business upwards.

Creative agencies are often left with this challenging task in addition to another one: keeping clients happy along the way. More often than not, clients cannot really pinpoint what they want out of their professional relationship with an agency. But there are things you can do to reassure them that they’re on the right path, to show them that you care about their company as if it is your own.

How? We’re here to break it down for you. Clients really just want:

1. To know they’re getting value for what they’re paying

Clients, just like anyone making an investment, want to know that they are putting their money in the right place. As a creative agency, you don’t have to tell them how they are getting value; you can simply show them. With good design and set-metrics, you can show the client numbers and data to give them the reassurance they really need.

2. To know that their ideas are being heard and materialized

Always involve the client in the design process. Ask them how they envision things to be, what they aim to achieve, and what message they want their brand to embody. Listening to their ideas and brainstorming together will make the client feel appreciated and understood.

3. To be able to contact you at any time

Sometimes, the light bulb in the client’s mind goes off outside your working hours. At other times, a brand crisis may erupt, demanding your attention on the spot. It is important to never make the client feel that they are in the wrong for contacting you. On the contrary, try to engage in a discussion and let me know why it is or isn’t feasible to execute their request at the time of contact. If it’s possible to get it done, do it.

4. To see unmatched results, designs, and ideas

Nothing speaks louder than good work. As long as the client is happy with the output and the numeric results, nothing else matters. They will know exactly how they are reaping the rewards of working with you. Make it worthwhile.

5. To know you’re offering them the best service

Clients want constant reassurance that you are their go-to for any kind of problem. They expect solutions at every turn. Engage in constant discussions to ensure a proper understanding of what the client wants at every stage of the business cycle. Always have solutions right under your nose.

It’s important to know…
At the end of the day, the client has the upper hand. That does not mean that they control what you do, but they do have the power to call it quits anytime. But if you show them you are on their side, they’ll stick around for the long haul. No doubt about that.



The designer-client struggle is real; the memes on the internet are proof. For designers, there lies a dilemma of having to choose between staying professional and putting up with unreasonable client demands. For clients, the hunt for a designer who is both talented and diplomatic seems to be never-ending. However, this is not to say good client-designer relationships don’t exist.

It takes patience and communication to get the ball rolling – smoothly. Here are some tips on how to maintain the no-tension atmosphere between clients and designers.

1. Communication

Communication is a two-way street. Both the client and the designer must remember that. Designers must learn to empathize with clients, as this will help them understand things from the client’s perspective. At the same time, clients must be diplomatic in the way they communicate with designers. Always show appreciation, despite whether you like what has been presented to you or not. Good communication is key to easing all the tension in the room.

2. Guidelines

Having a clear set of guidelines will ensure a smooth workflow. Attempt to agree on the main points prior to execution to avoid misunderstandings along the way. This would also help reduce the back-and-forth process that usually takes place after a designer presents the outcome to the client.

3. Criticism

Challenging as it may be, a designer – just like any other professional in any industry – must accept criticism. The criticism is never personal, it really is always business, quite literally. At the same time, the client must learn to deliver criticism in a professional manner, without personally attacking the designer or their skills. It’s true that feedback usually means more work, but how else can one grow and gain experience?

4. Feedback

Constructive feedback is key here. The point of this process is to communicate the pros and cons of what the designer has presented in a constructive manner. Always thank the designer for the efforts put into the design, and pinpoint the ways in which they could improve what has been presented to better reflect your ideas. Here, it is also vital that the designer maintain patience and passion to be able to deliver the best version of their work.

5. Fees

Unless you want something that looks like it has been made by a newbie, you must be willing to pay for the design you want. Everything comes with a price – you just have to set yours. The price you’re willing to pay must match your expectations. The price offering also works as an incentive for the designer, pushing them beyond their limits to deliver great work.

6. Edits

Some designers charge for post-client-feedback edits, while others include them in their original price. Therefore, it is advised that designers discuss the various options with clients prior to starting work. If you include edits in your original price, make sure to include the details of how many rounds of edits your offering includes. Set a price point for all additional edits that go beyond what is included in the agreement.

Whether you’re a designer or a client, keeping it professional is key to maintaining a good relationship and delivering exceptional work. Invest in business relationships as much as you do in your private ones. The outcome is worth it.